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Karen G
PIAGGIO GROUP SPONSORS USER-GENERATED VIDEO CONTEST; VESPA SCOOTERS TO BE AWARDED
Vespa Scooter Fans Invited to Create Original Videos Touting Vespanomics Message
WHAT: Scooter riders and enthusiasts can show their devotion for the Vespa scooter and brand by creating original video content for the “Go Green Vespa Video Challenge.” Contestants could win one of three Vespa scooters and other branded merchandise!
PRIZES: - Grand Prize winner receives a Vespa GTS
- Second Place winner receives an LX150
- Third Place winner receives an LX50
- Vespa apparel will be provided to multiple runners-up and registered users of the contest site during a weekly, random drawing
WHEN: Submissions will be accepted from August 20 through October 15, 2007.
The contest winner will be announced on October 23, 2007.
WHERE: Details can be found at www.VespaUSA.com/GoGreenChallenge
WHY: Who better to carry the message about Vespanomics than Vespa scooter enthusiasts who already know or want to know the positive benefits that scootering can have on the environment and their personal lives? The contest requires incorporating some principles of Vespanomics and uploading the video to the Vespa USA web site.
Piaggio Group will conduct a two-month contest in which scooter owners and fans of Vespa can develop and submit creative videos that promote the Vespanomics message: how Vespas curb global warming, reduce oil consumption and decrease traffic congestion while making an iconic style statement.
Finalists and the grand prize winner will be determined by a Piaggio Group panel based on user ratings, ability to address key Vespanomics principles, as well as creativity and originality. Following the contest, the winner’s and finalists’ videos will be posted to YouTubeTM for viewing.
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