I've been doing alot of research lately on Portland-based soda pop companies for a future 'zine. Like alot of people in my city, I was saddened to read that the Portland Bottling Co. replaced the iconic 7-UP neon sign on top of their building. Such a beautiful sign and building. I hope to find out more on the building's history, but for now enjoy this 1958 7-UP ad complete with a Vespa.
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